How to Rapidly Grow Your Email List Fast with Freebie Offers
Struggling to get readers to subscribe to your list?
One of the most common mistakes I see beginner bloggers make is only creating one general freebie opt-in for their blog.
A general freebie is a great start but the key to making download-worthy opt-ins is to make several specific freebies.
These are called Content Upgrades.
In this post, you’ll learn why one single freebie opt-in your offer to anyone that lands on your blog is not the way to go if your really want to boost & grow your email list right now. Let’s learn what content upgrades are all about next.
What is a Content Upgrade?
Content Upgrades are what I like to call a little takeaway gift for your readers to enjoy after taking the time to visit and read your blog.
Within the blogging world, you might hear Content Upgrades also be called Lead Magnets, Opt-Ins or Freebie Offers.
In order for your readers to get access to your Free Offer, they have to first sign up for your email list so that you can send them their free gift.
Unlike traditional methods of getting readers to sign up, readers in 2019 are much savvier.
You can pretty much guarantee that you’re not getting an email without first offering up something enticing that piques your reader’s interest.
Here’s an Example to Use
For example, let’s say you just finished writing a new list post on your best tips for getting your newborn to sleep through the night.
Instead of asking your readers to opt-in to your general newsletter for more tips and advice, you could offer them a content upgrade.
This would be an additional piece of content that compliments your post but helps your reader take action right away.
What to offer your Reader Instead
A few great ideas would be a newborn night-time routine checklist or step-by-step roadmap printable for them to download and put into action immediately.
The idea is to make your readers feel inspired and motivated to take action after reading your post, content upgrades are the best ways to accomplish this goal!
Here are 6 Game-Changing Freebie Offers to Grow Your Email List:
Almost everyone loves a great printable!
You can easily create a worksheet for someone to fill out, a checklist, a monthly planner, a daily planner, or even a spreadsheet to keep track of things.
As long as you create a printable that helps your reader take action based on the tips or advice you’re delivering through your blog post, these will be easy wins for you to build your list!
Nothing is easier than someone offering up a free template to use as a starting point when they are creating something.
They can simply use your template or customize it to make it their own.
Template ideas include email scripts like the ones I love using by Kate Doster, view them here.
She provides tons of done-for-you email templates that I can easily copy + paste right into my Convertkit Platform and hit send!
I’ve recently realized how useful cheatsheets are for getting blogging tasks done every day.
As an example, when it comes to SEO, I created a simple cheat sheet of keywords I want to rank for within my niche.
Another example would be for content writing, I have a cheat sheet of power words that I use to remember to add to my blog titles or meta descriptions.
Create a helpful cheat sheet for your audience, that’s an easy yes that most people would appreciate having!
PDF Resource Lists
When I created my Master List of High-Paying Affiliate Marketing Programs for Bloggers to Join, it was a hit, and still is!
By creating a Master List of Resource including links, I was able to take work off of my reader’s hands.
My Master List provides them with a nicely packaged PDF Download they could use immediately.
Here’s what my PDF Master List looks like, download a copy for yourself if you like!
Do you want to quickly boost your engagement with your readers?
By offering them a challenge at the end of your post, you can quickly get your readers inspired to take action.
One of the best reasons to create a challenge is that you can provide daily emails for however long your challenge is. For example, if your challenge is 4 days, you can send your subscribers a 4-day email sequence.
Since your readers are motivated to complete the challenge, they’ll most likely open each one of your emails. This is a great way to boost your email open rates!
Mini-Course / Crash Course
A Mini-Course is a great way to give your reader a preview of your higher-end courses or place to add your affiliate links.
For example, I’ve been interested in learning more about using In-Design to create better-looking projects.
But before I investing my money into a course, I decided to search for anyone who offered a mini-course or a free tutorial.
While searching Pinterest I found two crash-courses that taught me how to create a cool looking worksheet.
Now that I’ve gotten an example of what to expect for free, it sealed the deal for me to purchase a full in-depth course soon!
Are you ready to create your own content upgrades and grow your list this month? But wait, don’t leave without your Content Upgrade Workbook…
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